Unpaid advisory position with LegalTech.AI, an early-stage web-based startup that will serve as a platform for legal professionals and technology leaders. LegalTech.AI will connect people, develop AI tools and disrupt the legal industry of the future. Personally responsible for developing monetization strategies, PR campaigns, early-access list-building and lean marketing campaigns.
Developed and implemented digital marketing strategies for a digital advertising agency and Saas startup. Improved measurement of conversions, engagement and revenue for clients through Google Tag Manager and Google Analytics. Identified remarketing audiences and worked with clients to develop unique, needs-based measurement strategies for their adveritisng campaigns. Developed and analyzed inbound PPC, social and drip marketing campaigns with Google AdWords, Google Analytics, Facebook Business Manager, Mailchimp and LinkedIn Business. Built and designed landing pages on various CMS platforms and by hand to increase conversion rates.
Managed a team of advertising representatives and supplementary office staff at the University of Montana’s student newspaper. Maintained solvency and increased overall revenue. Innovated and documented quality control and workflow protocols. Maintained a timely and accurate budget. Implemented a client relationship management tool through Amazon Web Services. Developed social media and email marketing campaigns.
Managed an advertisement design team for the University of Montana’s student newspaper, designing various advertising campaigns for print, web and social media. Developed alternative revenue sourcing methods and increased online advertising impressions on the Montana Kaimin’s website from 10,000/month to ~75,000/month. Developed alternative workflow processes including interface design for a client relationship management system. Worked to completely redesign the newspaper, website and revenue model of the publication.
Client Relationship Manager built through Amazon Web Services.
Microsoft Excel and R.
SEO-optimized, with an emphasis on clean copy and AP style.
AdWords, Analytics, Tag Manager and Merchant Center.
Automations, segmentation and email design.
Wordpress, Squarespace, Joomla.
Fluent in Adobe Creative Suite.